[ACCI – CAVIE] Within the overarching theme of “the emergencies of African competitive intelligence,” the panel on competitive intelligence and competitiveness within the framework of the African Continental Free Trade Area (AfCFTA) is of critical importance. Far from being a minor discussion point, it is a strategic imperative for unlocking the full economic potential of the continent.
As extensively analysed by the African Centre for Competitive Intelligence (ACCI), the establishment of the AfCFTA has opened up unprecedented prospects for continental commercial integration and economic growth. However, the realisation of these hopes depends directly on the ability of African stakeholders to navigate this newly expanded economic space with strategic acuity.
African competitive intelligence, as advocated by the ACCI, is an essential tool for anticipating competitive dynamics, identifying comparative advantages, and seizing collaboration opportunities. In this context, strategic monitoring becomes a vital asset for African enterprises. Understanding the strengths and weaknesses of potential competitors, anticipating regulatory changes, and identifying emerging regional value chains are crucial for optimising the positioning of African goods and services.
Competitive intelligence also plays a fundamental role in promoting national competitiveness within the AfCFTA. Rigorous analysis of high-potential sectors, bottlenecks, and growth levers enables policymakers to better orient public policies. Identifying best practices, fostering innovation, and strengthening productive capacities are key areas where competitive intelligence offers clear strategic value.
However, the operationalisation of competitive intelligence within the AfCFTA framework demands a coordinated, continent-wide approach. The sharing of strategic information, the establishment of regional monitoring mechanisms, and the development of specialised skills are necessary steps to create a strong competitive intelligence ecosystem serving African integration.
Furthermore, ethical considerations and data protection must be fully integrated into competitive intelligence efforts within the AfCFTA. According to Dr Guy Gweth, President of the ACCI, “the collection, processing, analysis, and even dissemination of economic and commercial intelligence must comply with existing regulations, adhere to best practices, and uphold principles of fair competition, in order to guarantee healthy and equitable commercial dynamics.”
Ultimately, competitive intelligence and competitiveness within the AfCFTA are two sides of the same coin. Mastering strategic information is a crucial catalyst that will enable African enterprises and nations to fully benefit from the opportunities offered by the continental free trade area. The discussions at JAIE2025 will provide essential insights for a strategic appropriation of competitive intelligence in the service of a more competitive and economically integrated Africa.
The Editorial Team