
CAVIE Open Universities
Competitive intelligence and market conquest strategies for the AfCFTA
A program designed for action
30 hours of intensive training, spread over five days, to master the critical dimensions of cross-border performance in the context of the AfCFTA.
Program objectives
- Train leaders on the legal, customs, and commercial challenges of the AfCFTA
- Equip companies with practical competitive intelligence methodologies
- Develop skills in international financing and e-commerce
- Introduce participants to the use of artificial intelligence for competitiveness
Target skills
- Expansion strategy in the AfCFTA
- OHADA legal and accounting compliance
- Competitive intelligence and strategic watch
- Foreign trade financing
- Digital transformation and artificial intelligence
The ten certifying workshops
From Monday, August 03 to Saturday, August 08, 2026.
All times are in GMT
8am – 9:30am
Commercial intelligence and preparation for the AfCFTA
Competitive watch methodologies, analysis of sector opportunities, and development of a roadmap for entering AfCFTA markets.
10am – 11:30am
ECOBANK Single Market Trade Hub
Presentation of single market access mechanisms, commercial matchmaking platforms, and intra-African trade facilitation tools.
8am – 9:30am
Customs compliance and mastery of AfCFTA rules of origin: history, foundations, stakes, and negotiations
Understanding the history and foundations of rules of origin, mastering eligibility criteria for tariff preferences, and certification procedures.
10am – 11:30am
Process digitalization and cross-border e-commerce
Deployment of merchant platforms, optimization of cross-border logistics, digital strategies, and secure payments for e-commerce in Africa.
8am – 9:30am
Commercial intelligence, sector watch, and regional market mapping
Sector watch techniques, mapping of consumption basins, identification of niches, and competitive positioning strategies.
10am – 11:30am
Due diligence, compliance, and partner audits in the OHADA zone
Evaluation of business partner reliability, audit procedures, legal compliance, and fraud risk prevention in the OHADA zone.
8am – 9:30am
Contribution of AI to business competitiveness: the C-Business case
Discovering the uses of artificial intelligence for strategic watch, process automation, and predictive analysis, illustrated by the C-Business software suite.
10am – 11:30am
Business rights and obligations in the OHADA space
Legal framework of business in the OHADA space: securing commercial contracts, mastering legal statuses, and protecting SME assets.
8am – 9:30am
Litigation management and resolution of cross-border commercial disputes
Mastery of arbitration and mediation mechanisms, and proactive management of non-tariff barriers in the AfCFTA space.
10am – 11:30am
Practice of the rules and procedures of the OHADA accounting system
Mastery of revised OHADA accounting standards: optimization of financial statements, management of financial transparency, and compliance with revised standards.
Networking session
Closing of the training with a session dedicated to exchanges, strategic alliances, and the awarding of distinctions.
Operational skills developed
At the end of this intensive course, your team will have acquired the key skills to:
- Identify and exploit new commercial opportunities in the AfCFTA.
- Secure contracts and reduce risks in cross-border operations.
- Develop regional presence through solid strategic partnerships.
- Master financing instruments and competitive intelligence tools.
- Accelerate digital transformation via artificial intelligence for competitiveness.

