[CAVIE-ACCI] According to the African Center for Competitive Intelligence (ACCI) and the Infinity Research, Competitive intelligence services help businesses in improving the financial stability of companies by formulating impactful business strategies.

Competitive intelligence services are a great way to monitor the developments made by peer companies in any market. Without accurate data, it becomes quite difficult for businesses to become market leaders.

Improve financial status

Competitive intelligence services primarily focus on the strategies of competitors and offer real-time insights into the competitive landscape. Additionally, companies can keep a track of the past activities of their competitors, which helps them in forecasting the future activities of peer companies. This will not only help companies in forging business strategies but will also improve their financial status.

Act as an alarm for the businesses

Competitive intelligence services are a great way to analyze the competitive business environment and fabricate future business strategies. These services help companies to cope with the changing market scenario and move in tandem with competitor companies. Since insights derived from competitive intelligence services are qualitative in nature, they act as an alarm for the businesses in case of any disruption in the market system.

Target potential competitors

In recent times, companies focusing on competitive intelligence services are availing a massive boost in their total growth. These services gain a comprehensive view and analyze the potential competitors in the market along with tracking competitors’ activities. This helps businesses in planning their future according to market strategies followed by competitor companies. For more information on the competitive intelligence services followed by businesses to create a larger impact in the market, consult with our industry experts.

Product launch in the market

Estimating market size is vital for businesses before the launch of their product. Especially, during the launch of a new product, it becomes the most relevant step. This gives an analysis of the demand and supply cycles. Additionally, competitive intelligence services help in evaluating the success rate of the product in the future.

Anirban Choudhury