Learning objectives
- Surveiller ses marchés
- Collecter du renseignement commercial
- Transformer l'information en outil
- Fidéliser les clients
Training program
- Prospection automatisée
- Analyse du sentiment client
- Forecasting des ventes
- Optimisation des prix
- CRM intelligent
Who is this training for?
- African business leaders and executives
- Operational and functional managers
- Consultants and independent professionals
- Anyone in career transition or seeking upskilling
Teaching method
- Practical cases drawn from real-world situations in Africa
- Application exercises and role-playing
- Personalized support by field experts
- Comprehensive learning materials provided to each participant