Learning objectives
- Analyser la concurrence
- Développer des stratégies
- Se différencier
- Gagner des parts de marché
Training program
- Diagnostic concurrentiel
- Stratégies offensives
- Différenciation
- Marketing de combat
- Mesure
Who is this training for?
- African business leaders and executives
- Operational and functional managers
- Consultants and independent professionals
- Anyone in career transition or seeking upskilling
Teaching method
- Practical cases drawn from real-world situations in Africa
- Application exercises and role-playing
- Personalized support by field experts
- Comprehensive learning materials provided to each participant